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The Business Model in Practice and its Implications for Entrepreneurship Research


Gerard George


Imperial College London

Adam Jay Bock


University of Edinburgh - Business School

September 9, 2009


Abstract:     
While the term “business model” has gained widespread use in the practice community, the academic literature on this topic is fragmented and confounded by inconsistent definitions and construct boundaries. In this study, we review prior research and reframe the business model with an entrepreneurial lens. We report on a discourse analysis of 151 surveys of practicing managers to better understand their conceptualization of a business model. We find that the underlying dimensions of the business model are resource structure, transactive structure, and value structure, and discuss the nature and implications of dimensional dominance for firm characteristics and behavior. These findings provide new directions for theory development and empirical studies in entrepreneurship by linking the business model to entrepreneurial cognition, opportunity co-creation and organizational outcomes.

Number of Pages in PDF File: 50

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Date posted: October 18, 2009  

Suggested Citation

George, Gerard and Bock, Adam Jay Jay, The Business Model in Practice and its Implications for Entrepreneurship Research (September 9, 2009). Available at SSRN: http://ssrn.com/abstract=1490251 or http://dx.doi.org/10.2139/ssrn.1490251

Contact Information

Gerard George (Contact Author)
Imperial College London ( email )
United Kingdom
Adam Jay Bock
University of Edinburgh - Business School ( email )
University of Edinburgh
29 Buccleuch Place
Edinburgh, EH8 9JS
UNITED KINGDOM
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