Reimagining Bleistein: Copyright for Advertisements in Historical Perspective
Zvi S. Rosen
New York Law School
November 16, 2009
59 J. Copyright Soc'y U.S.A. 347 (2012)
This article traces the development of copyright law for commercial prints and labels, looking at the history of the 1874 Act which placed registration of copyrights in the Patent Office, as well as the two Supreme Court cases which dealt with this act - the mostly forgotten Higgins v. Keuffel, and the still very influential Bleistein v. Donaldson Lithographing. In so doing the development of the scope of copyright law in both the constitutional and normative senses is addressed, and the Bleistein decision is considered in a new light. Statistics are also included, demonstrating the development and use of this copyright law.
Number of Pages in PDF File: 44
Keywords: copyright, advertisements, trademarks, labels, constitution
JEL Classification: O34, K00Accepted Paper Series
Date posted: November 18, 2009 ; Last revised: September 16, 2012
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