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The Impact of Corporate Social Responsibility on Investment Recommendations


Ioannis Ioannou


London Business School

George Serafeim


Harvard University - Harvard Business School

March 2013

Harvard Business School Accounting & Management Unit Working Paper No. 1507874

Abstract:     
We argue that a shift in the prevailing institutional logic – from an agency perspective to a value perspective – impacts the evaluation of corporate social responsibility (CSR) by sell-side investment analysts. We use a large sample of publicly traded US firms over 15 years and find that under a powerful agency perspective, CSR is unfavorably evaluated by sell-side analysts. In later years, when the institutional logic gradually shifts to a value perspective, analysts progressively assess CSR more favorably. Moreover, we find that analysts of higher status are more likely to switch from unfavorable to favorable evaluations of CSR. Finally, we document no impact of CSR on analysts’ forecast errors suggesting that learning by analysts is unlikely to account for the observed shifts in their evaluations of CSR.

Number of Pages in PDF File: 34

Keywords: corporate social responsiblity, analysts' recommendations, stakeholder theory, management innovation, learning, governance, environment

JEL Classification: M00, M1, M14, M41, D82, D83, D84

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Date posted: November 17, 2009 ; Last revised: March 11, 2013

Suggested Citation

Ioannou, Ioannis and Serafeim, George, The Impact of Corporate Social Responsibility on Investment Recommendations (March 2013). Harvard Business School Accounting & Management Unit Working Paper No. 1507874. Available at SSRN: http://ssrn.com/abstract=1507874 or http://dx.doi.org/10.2139/ssrn.1507874

Contact Information

Ioannis Ioannou (Contact Author)
London Business School ( email )
Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom
02070008748 (Phone)
HOME PAGE: http://www.london.edu
George Serafeim
Harvard University - Harvard Business School ( email )
381 Morgan Hall
Boston, MA 02163
United States
HOME PAGE: http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=15705
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