Low Cost Airlines in Colombia? (Aerolíneas De Bajo Costo en Colombia?) (Spanish)
Carlos Alberto Mantilla
Universidad Externado de Colombia
Anuario Turismo y Sociedad, No. 2, pp. 63-74, 2003
The opening up of the market in Colombia saw increased competition with the entry of new operators offering more flexible tariffs. The competitive advantage of each airline is vital and all are working to maximize benefits and minimize costs, and thus survive the negative effects of September 11. Both airlines and travel agents must overcome the problem of price competition. This has given the airlines the opportunity to commercialize low cost services that are favorable to both the business itself and its customers.
Note: pdf is in Spanish
Number of Pages in PDF File: 12
Keywords: Mode, fares, normal passenger transport, regional airlines, national airline, competitive advantages, fare strategies, virtual products and services, real time, IT, yieldAccepted Paper Series
Date posted: November 23, 2009
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