The New Way of Banking: India's Mobile Banking Initiatives
Jamnalal Bajaj Institute of Management Studies
November 20, 2009
Mobile phones for doing banking activities are explored as a new channel in India. The rapid growth of the mobile users i.e.400 Million mobile subscriber mark (Source: TRAI, June 2009) and strong mobile network infrastructure made this channel an important platform for extending banking services. Banks have now started exploring the feasibility of using mobile phones as an alternative channel of delivery of banking services. Few banks have started offering information based services like balance enquiry, transaction enquiry, location of nearest ATM/branch etc. Acceptance of transfer of funds instruction for credit to beneficiaries of same/or another bank in favour of pre-registered beneficiaries have also started by few banks.
Number of Pages in PDF File: 14
Keywords: Mobile banking in India
JEL Classification: E44
Date posted: November 24, 2009
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