|
|
|
|
||||
|
||||
Social Desirability, Approval and Public Good ContributionPiers FlemingUniversity of East Anglia (UEA) - School of Psychology; University of East Anglia (UEA) - Centre for Behavioural and Experimental Social Science (CBESS) Daniel John ZizzoUniversity of East Anglia - School of Economics and CBESS December 1, 2009 Abstract: Behaviour in public good experiments is usually attributed partly to rational self-interest and partly to social norms and preferences. This paper examines if sensitivity to social desirability affects public good contribution and in what way. A pre-experimental measure of social desirability (SDS17) was used to match partners in a two-person public good game. Half the participants received experimenter approval based upon their investment. Contrary to predictions, the highest public good investment was by low social desirability participants in the approval condition. Social desirability was not positively related to pro-social behaviour. We consider its relation to experimental and social conformity.
Number of Pages in PDF File: 20 Keywords: Social Desirability, Experimental demand effects, Decision-making, Public goods, Conformity, Image management JEL Classification: C91, H41 working papers seriesDate posted: December 12, 2009 ; Last revised: March 23, 2011Suggested Citation |
|
|||||||||||||||||||||||||
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
This page was processed by apollo5 in 0.563 seconds
