Abstract

http://ssrn.com/abstract=1521952
 
 

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Social Desirability, Approval and Public Good Contribution


Piers Fleming


University of East Anglia (UEA) - School of Psychology; University of East Anglia (UEA) - Centre for Behavioural and Experimental Social Science (CBESS)

Daniel John Zizzo


University of East Anglia - School of Economics and CBESS

December 1, 2009


Abstract:     
Behaviour in public good experiments is usually attributed partly to rational self-interest and partly to social norms and preferences. This paper examines if sensitivity to social desirability affects public good contribution and in what way. A pre-experimental measure of social desirability (SDS17) was used to match partners in a two-person public good game. Half the participants received experimenter approval based upon their investment. Contrary to predictions, the highest public good investment was by low social desirability participants in the approval condition. Social desirability was not positively related to pro-social behaviour. We consider its relation to experimental and social conformity.

Number of Pages in PDF File: 20

Keywords: Social Desirability, Experimental demand effects, Decision-making, Public goods, Conformity, Image management

JEL Classification: C91, H41

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Date posted: December 12, 2009 ; Last revised: March 23, 2011

Suggested Citation

Fleming, Piers and Zizzo, Daniel John, Social Desirability, Approval and Public Good Contribution (December 1, 2009). Available at SSRN: http://ssrn.com/abstract=1521952 or http://dx.doi.org/10.2139/ssrn.1521952

Contact Information

Piers Fleming
University of East Anglia (UEA) - School of Psychology ( email )
Norwich, Norfolk
United Kingdom
University of East Anglia (UEA) - Centre for Behavioural and Experimental Social Science (CBESS) ( email )
Daniel John Zizzo (Contact Author)
University of East Anglia - School of Economics and CBESS ( email )
Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom
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