Abstract

http://ssrn.com/abstract=1531694
 


 



Fan Ownership Can Give UFL a Leg Up on Building Loyalty


Marc Edelman


Zicklin School of Business, Baruch College, City University of New York; Fordham University School of Law

August 27, 2007

Sports Business Journal, p. 28, August 27, 2007

Abstract:     
This article/editorial discusses the potential business advantages stemming from allowing public investment into the UFL (a new, start-up professional football league).

Number of Pages in PDF File: 1

Keywords: sports, sports marketing, sports law, public shareholders, loyalty, football, competition

JEL Classification: L83, M13, M14, M21, M31

working papers series


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Date posted: January 5, 2010  

Suggested Citation

Edelman, Marc, Fan Ownership Can Give UFL a Leg Up on Building Loyalty (August 27, 2007). Sports Business Journal, p. 28, August 27, 2007. Available at SSRN: http://ssrn.com/abstract=1531694 or http://dx.doi.org/10.2139/ssrn.1531694

Contact Information

Marc Edelman (Contact Author)
Zicklin School of Business, Baruch College, City University of New York ( email )
One Bernard Baruch Way
Box B9-220
New York, NY 10010
United States
Fordham University School of Law ( email )
140 West 62nd Street
New York, NY 10023
United States
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