Fan Ownership Can Give UFL a Leg Up on Building Loyalty
Zicklin School of Business, Baruch College, City University of New York; Fordham University School of Law
August 27, 2007
Sports Business Journal, p. 28, August 27, 2007
This article/editorial discusses the potential business advantages stemming from allowing public investment into the UFL (a new, start-up professional football league).
Number of Pages in PDF File: 1
Keywords: sports, sports marketing, sports law, public shareholders, loyalty, football, competition
JEL Classification: L83, M13, M14, M21, M31working papers series
Date posted: January 5, 2010
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