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Mega-Sporting Events as Experience GoodsMalte Heyneaffiliation not provided to SSRN Bernd Suessmuthaffiliation not provided to SSRN Wolfgang MaennigUniversity of Hamburg - Faculty of Economics and Business Administration Hamburg Contemporary Economic Discussions, No. 5, 2007 Abstract: This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of a-prior assessment.
Number of Pages in PDF File: 13 Keywords: Experience goods, contingent valuation method, World Cup JEL Classification: L83, Q26, H49 working papers seriesDate posted: January 30, 2010Suggested Citation |
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