Design for Location: The Impact of Manufacturing Offshore on Technology Competitiveness in the Optoelectronics Industry
Erica R.H. Fuchs
Carnegie Mellon University
Materials Systems Laboratory, Massachusetts Institute of Technology
January 30, 2010
Management Science, Vol. 56, No. 12, pp. 2323-2349
This paper presents a case study of the impact of manufacturing offshore on technology competitiveness in the optoelectronics industry. It examines a critical design/facility location decision being faced by optoelectronic component manufacturers. The paper uses a combination of simulation modeling and empirical data to demonstrate the economic constraints facing these firms. The results show that production location changes the relative production economics of the two competing designs – one emerging, one prevailing – that are currently perfect substitutes for each other on the telecom market, but not necessarily perfect substitutes in other markets in the long term. Specifically, if optoelectronic component firms shift production from the U.S. to countries in developing East Asia, the emerging designs that were developed in the U.S. no longer pay. Production characteristics are different abroad, and the prevailing design can be more cost-effective in developing country production environments.The emerging designs, however, have performance characteristics that may be valuable in the long term to the larger computing market and to pushing forward Moore’s Law. The paper concludes by exploring the dilemma this creates for the optoelectronic component manufacturers, and recommending a framework based on which the results may be generalized to other industries.
Number of Pages in PDF File: 27
Keywords: International, Product Development, Design for Manufacturing
Date posted: January 31, 2010 ; Last revised: October 19, 2013
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