Abstract

http://ssrn.com/abstract=1554845
 
 

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What are Business Models? Developing a Theory of Performative Representations


Markus Perkmann


Imperial College London

Andre Spicer


University of Warwick - Industrial Relations & Organisational Behaviour (IROB) Subject Group

February 18, 2010

Research in the Sociology of Organizations, Vol. 29, pp. 269-279, 2010

Abstract:     
Despite a rich extant literature, it is unclear what business models are. We assess three dominant conceptions of business models in the academic literature: as transactional structures, value extracting devices, and mechanisms for structuring the organization. To overcome the shortcomings of these approaches, we draw on theories of performativity, social typecasting, and managerial cognition. We propose an alternative conception of business models as performative representations that work in three ways: as narratives that convince, typifications that legitimate, and recipes that guide social action. Rather than actual features of firms, business models are representations that allow managers to articulate and instantiate the value of new technologies.

Number of Pages in PDF File: 16

Keywords: Business models

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Date posted: April 28, 2010 ; Last revised: May 1, 2010

Suggested Citation

Perkmann, Markus and Spicer, Andre, What are Business Models? Developing a Theory of Performative Representations (February 18, 2010). Research in the Sociology of Organizations, Vol. 29, pp. 269-279, 2010 . Available at SSRN: http://ssrn.com/abstract=1554845

Contact Information

Markus Perkmann (Contact Author)
Imperial College London ( email )
Business School
London SW7 2AZ, DC SW7 2AZ
United Kingdom
Andre Spicer
University of Warwick - Industrial Relations & Organisational Behaviour (IROB) Subject Group ( email )
Coventry, CV4 7AL
United Kingdom
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