Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

Sievert, Holger

doi:10.2139/ssrn.1558326

Abstract

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Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

Holger Sievert

MHMK University for Media and Communication; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

February 24, 2010

NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010

Abstract:
This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those active in this field to gain a nationally recognised certification of their competencies.

Note: Downloadable document in German.

Number of Pages in PDF File: 2

Keywords: Profession, PR, Communications, Qualification

JEL Classification: M30

working papers series

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Date posted: February 25, 2010 ; Last revised: March 17, 2010

Suggested Citation

Sievert, Holger, Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld) (February 24, 2010). NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010. Available at SSRN: http://ssrn.com/abstract=1558326 or http://dx.doi.org/10.2139/ssrn.1558326

Contact Information

Holger Sievert (Contact Author) MHMK University for Media and Communication ( email ) M33 Höfe Mehringdamm 33 Berlin, 10961 Germany HOME PAGE: http://www.mhmk.de
Technische Universitaet Munchen (TUM) Arcisstr. 21 Munich, 88045 Germany HOME PAGE: http://www.communicate-program.de
University of Cambridge Churchill College Storey's Way Cambridge, CB3 0DS United Kingdom HOME PAGE: http://www.cam.ac.uk
Institute for Public Relations PO Box 118400 2096 Weimer Hall Gainesville, FL 32611.8400 United States HOME PAGE: http://www.instituteforpr.org/

Abstract

Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

Holger Sievert

Date posted: February 25, 2010 ; Last revised: March 17, 2010

Suggested Citation

Contact Information

Holger Sievert (Contact Author)