Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)
MHMK University for Media and Communication; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations
February 24, 2010
NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010
This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those active in this field to gain a nationally recognised certification of their competencies.
Note: Downloadable document in German.
Number of Pages in PDF File: 2
Keywords: Profession, PR, Communications, Qualification
JEL Classification: M30working papers series
Date posted: February 25, 2010 ; Last revised: March 17, 2010
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