Abstract

http://ssrn.com/abstract=1559013
 
 

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Six Challenges in Platform Licensing and Open Innovation


Geoffrey Parker


Tulane University - A.B. Freeman School of Business

Marshall W. Van Alstyne


Boston University - Department of Management Information Systems; Massachusetts Institute of Technology (MIT) - Sloan School

June 1, 2009

Communications & Strategies, No. 74, p.17, 2nd quarter 2009

Abstract:     
This article describes six common challenges of design, incentives, and governance that arise in establishing platform businesses. It also proposes solutions. It considers, for example, how to open a platform to decentralized innovation yet still earn a return; how to incorporate best-of-breed innovations from different sources while avoiding problems of multi-party hold-up; and how to encourage sources of good ideas to contribute those ideas despite the risk of losing them to owners of indispensible complements. We express these issues and solutions as a reduced set of tradeoffs useful for managing information and technology property.

Number of Pages in PDF File: 20

Keywords: licensing, open source, free software, dual licensing, platform, intellectual property

JEL Classification: K11, L86, O31, O32, O33, O34

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Date posted: February 27, 2010 ; Last revised: May 14, 2014

Suggested Citation

Parker, Geoffrey and Van Alstyne, Marshall W., Six Challenges in Platform Licensing and Open Innovation (June 1, 2009). Communications & Strategies, No. 74, p.17, 2nd quarter 2009. Available at SSRN: http://ssrn.com/abstract=1559013

Contact Information

Geoffrey Parker (Contact Author)
Tulane University - A.B. Freeman School of Business ( email )
7 McAlister Drive
New Orleans, LA 70118
United States
504-865-5000 (Phone)
504-865-6751 (Fax)
HOME PAGE: http://ggparker.net
Marshall W. Van Alstyne
Boston University - Department of Management Information Systems ( email )
595 Commonwealth Avenue
Boston, MA 02215
United States
617-358-3571 (Phone)
HOME PAGE: http://smgapps.bu.edu/mgmt_new/profiles/VanAlstyneMarshall.html
Massachusetts Institute of Technology (MIT) - Sloan School ( email )
Center for Digital Business
5 Cambridge Center - NE25, 7th Floor
Cambridge, MA 02142
United States
617-253-0768 (Phone)
HOME PAGE: http://web.mit.edu/marshall/www/home.html
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