Abstract

http://ssrn.com/abstract=1559377
 


 



Rethinking Antitrust Policy Toward RPM


John B. Kirkwood


Seattle University School of Law


The Antitrust Bulletin, Vol. 55, No. 2, Summer 2010
Seattle University School of Law Legal Research Paper No. 10-05

Abstract:     
Resale price maintenance is a particularly dangerous vertical intrabrand restraint. Because of its direct impact on price competition, it is likely to harm consumers in a substantial number of cases. At the same time, RPM is likely to benefit consumers in a significant number of other cases. Given these mixed effects, the ideal legal standard would distinguish between instances in which RPM is anticompetitive and those in which it is procompetitive. While Leegin thought that the full rule of reason could play this role, it did not acknowledge what every scholar who has looked at the issue has found – that the full rule of reason has operated in practice as a standard of virtual per se legality, absolving almost every restraint examined. This article proposes an alternative approach – a presumption of illegality combined with safe harbors – and explains why it is likely to produce better results at lower cost.

Number of Pages in PDF File: 51

Keywords: antitrust law, competition, resale price maintenance, vertical restraints, rule of reason, presumptive illegality, safe harbors

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Date posted: March 1, 2010 ; Last revised: October 7, 2010

Suggested Citation

Kirkwood, John B., Rethinking Antitrust Policy Toward RPM. The Antitrust Bulletin, Vol. 55, No. 2, Summer 2010; Seattle University School of Law Legal Research Paper No. 10-05. Available at SSRN: http://ssrn.com/abstract=1559377

Contact Information

John B. Kirkwood (Contact Author)
Seattle University School of Law ( email )
901 12th Avenue, Sullivan Hall
P.O. Box 222000
Seattle, WA n/a 98122-1090
United States

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