Abstract

http://ssrn.com/abstract=1566904
 
 

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Boundary Regulation in Social Media


Frederic D. Stutzman


University of North Carolina (UNC) at Chapel Hill - School of Information and Library Science (SILS)

Woodrow Hartzog


Samford University - Cumberland School of Law; Stanford Law School Center for Internet and Society

October 8, 2009

In Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work, New York, NY, USA, 2012 (pp. 769--778). ACM

Abstract:     
The management of group context in socially mediating technologies is an important challenge for the design community. To better understand how users manage group context, we explored the practice of multiple profile management in social media. In doing so, we observed creative and opportunistic strategies for group context management. We found that multiple profile maintenance is motivated by four factors: privacy, identity, utility, and propriety. Drawing on these motives, we observe a continuum of boundary regulation behaviors: pseudonymity, practical obscurity, and transparent separation. Based on these findings, we encourage designers of group context management systems to more broadly consider motives and practices of group separations in social media. Group context management systems should be privacy-enhancing, but a singular focus on privacy overlooks a range of other group context management practices.

Number of Pages in PDF File: 10

Keywords: privacy, online communities, social media

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Date posted: March 10, 2010 ; Last revised: February 28, 2013

Suggested Citation

Stutzman, Frederic D. and Hartzog, Woodrow, Boundary Regulation in Social Media (October 8, 2009). In Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work, New York, NY, USA, 2012 (pp. 769--778). ACM. Available at SSRN: http://ssrn.com/abstract=1566904 or http://dx.doi.org/10.2139/ssrn.1566904

Contact Information

Frederic D. Stutzman
University of North Carolina (UNC) at Chapel Hill - School of Information and Library Science (SILS) ( email )
United States
Woodrow Hartzog (Contact Author)
Samford University - Cumberland School of Law ( email )
800 Lakeshore Dr.
Birmingham, AL 35229
United States
HOME PAGE: http://cumberland.samford.edu/faculty/woodrow-n-hartzog
Stanford Law School Center for Internet and Society ( email )
Palo Alto, CA
United States
HOME PAGE: http://cyberlaw.stanford.edu/profile/woodrow-hartzog
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