An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)
MHMK University for Media and Communication; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations
September 1, 2005
Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005
The English version is available at http://ssrn.com/abstract=870232
This document is an article originally published in the German magazine zfo. This professional magazine is a respected publication focusing on leadership and organization. The article appeared in a special issue on leadership and communication that can be ordered with the request form at the end (available only in German). More details of the study referred to in the article can be found in a German-language volume scheduled for publication in February 2006.
Note: Downloadable document is in German
Number of Pages in PDF File: 3
Keywords: Corporate Communication, Public Relations, General Management
JEL Classification: M10, M14, M30, Z10Accepted Paper Series
Date posted: March 10, 2010 ; Last revised: December 1, 2011
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo2 in 0.360 seconds