An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Sievert, Holger; Westermann, Arne

Abstract

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An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Holger Sievert

MHMK University for Media and Communication; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Westermann Kommunikation

September 1, 2005

Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005

Abstract:
The English version is available at http://ssrn.com/abstract=870232

This document is an article originally published in the German magazine zfo. This professional magazine is a respected publication focusing on leadership and organization. The article appeared in a special issue on leadership and communication that can be ordered with the request form at the end (available only in German). More details of the study referred to in the article can be found in a German-language volume scheduled for publication in February 2006.

Note: Downloadable document is in German

Number of Pages in PDF File: 3

Keywords: Corporate Communication, Public Relations, General Management

JEL Classification: M10, M14, M30, Z10

Accepted Paper Series

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Date posted: March 10, 2010 ; Last revised: December 1, 2011

Suggested Citation

Sievert, Holger and Westermann, Arne, An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation) (September 1, 2005). Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005. Available at SSRN: http://ssrn.com/abstract=1567404

Contact Information

Holger Sievert (Contact Author) MHMK University for Media and Communication ( email ) M33 Höfe Mehringdamm 33 Berlin, 10961 Germany HOME PAGE: http://www.mhmk.de
Technische Universitaet Munchen (TUM) Arcisstr. 21 Munich, 88045 Germany HOME PAGE: http://www.communicate-program.de
University of Cambridge Churchill College Storey's Way Cambridge, CB3 0DS United Kingdom HOME PAGE: http://www.cam.ac.uk
Institute for Public Relations PO Box 118400 2096 Weimer Hall Gainesville, FL 32611.8400 United States HOME PAGE: http://www.instituteforpr.org/
Arne Westermann Westermann Kommunikation ( email ) Ehrenfeldstr. 34 Bochum, 44795 Germany +49-234-3253142 (Phone) +49-234-2987075 (Fax) HOME PAGE: http://www.w-komm.de

Abstract

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Holger Sievert

Arne Westermann

Date posted: March 10, 2010 ; Last revised: December 1, 2011

Suggested Citation

Contact Information

Holger Sievert (Contact Author)

Arne Westermann