Abstract

 


 



Readability of Corporate Social Responsibility Communication in Malaysia


Aishah Abu Bakar Attamimi


affiliation not provided to SSRN

Rashid Ameer


Independent

January/February 2011

Corporate Social Responsibility and Environmental Management Vol. 18, No.1 , pp. 50-60

Abstract:     
This study examines the readability of CSR communication (disclosure) for a sample of listed firms in Malaysia. The study employs Readability Formulae and finds that the extent of syntactic complexity making it difficult to comprehend the CSR communication of the listed firms varies from very difficult to fairly difficult. There is a relationship between the readability of the CSR communication and firm performance. Our findings imply that management of poorly performing firms deliberately choose difficult language in CSR communication which supports the obfuscation hypothesis. Our study contributes significantly to research in CSR literature by enumerating the syntactical difficulties in the corporate annual CSR communications.

Number of Pages in PDF File: 11

Keywords: CSR, Social responsibility communication, stakeholder engagement, Malaysia

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Date posted: March 24, 2010 ; Last revised: February 21, 2012

Suggested Citation

Attamimi, Aishah Abu Bakar and Ameer, Rashid, Readability of Corporate Social Responsibility Communication in Malaysia (January/February 2011). Corporate Social Responsibility and Environmental Management Vol. 18, No.1 , pp. 50-60. Available at SSRN: http://ssrn.com/abstract=1572131 or http://dx.doi.org/10.2139/ssrn.1572131

Contact Information

Aishah Abu Bakar Attamimi
affiliation not provided to SSRN ( email )
Rashid Ameer (Contact Author)
Independent ( email )
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