Abstract

http://ssrn.com/abstract=1580581
 


 



Red State, Red Blog, Blue State, Blue Blog?


Ryan Kushigemachi


affiliation not provided to SSRN

Jose Marichal


California Lutheran University


Western Political Science Association 2010 Annual Meeting Paper

Abstract:     
As a fairly new social phenomenon, blogging has received little scholarly attention. As a result, little is known about political blogs, particularly the characteristics of blog audiences. Prior research on who reads politics blogs have relied on surveys that often yield low response rates. This paper seeks to broaden our understanding of political blog readership by exploring the relationship between geographic political polarization and blog readership. This work asks whether political polarization influence the type of blogs people consue? Using Sitemeter, a service which tracks website visits, we are able to construct an original data set of the locations of 2800 political blogs visits. Using ordinary least squares modeling, we were able to examine the relationship between each visitor's location was and blog ideology. We find that those in liberal states visited more political blogs (liberal and conservative). Conservative states showed the greatest disparity between visits to liberal and conservative blogs. This work provides a novel and fruitful way to explore the dynamics of blog readership.

working papers series


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Date posted: March 29, 2010  

Suggested Citation

Kushigemachi, Ryan and Marichal, Jose, Red State, Red Blog, Blue State, Blue Blog?. Western Political Science Association 2010 Annual Meeting Paper . Available at SSRN: http://ssrn.com/abstract=1580581

Contact Information

Ryan Kushigemachi (Contact Author)
affiliation not provided to SSRN ( email )
No Address Available
Jose Marichal
California Lutheran University ( email )
United States
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