Abstract

http://ssrn.com/abstract=1583509
 
 

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Choice Architecture


Richard H. Thaler


University of Chicago - Booth School of Business; National Bureau of Economic Research (NBER)

Cass R. Sunstein


Harvard Law School

John P. Balz


University of Chicago - Political Science Department

April 2, 2010


Abstract:     
Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect. In this paper we analyze some of the tools that are available to choice architects. Our goal is to show how choice architecture can be used to help nudge people to make better choices (as judged by themselves) without forcing certain outcomes upon anyone, a philosophy we call libertarian paternalism. The tools we highlight are: defaults, expecting error, understanding mappings, giving feedback, structuring complex choices, and creating incentives.

Number of Pages in PDF File: 17

Keywords: Behavioral Economics, Public Policy, Nudge, Psychology

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Date posted: April 2, 2010  

Suggested Citation

Thaler, Richard H. and Sunstein, Cass R. and Balz, John P., Choice Architecture (April 2, 2010). Available at SSRN: http://ssrn.com/abstract=1583509 or http://dx.doi.org/10.2139/ssrn.1583509

Contact Information

Richard H. Thaler (Contact Author)
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
773-702-5208 (Phone)
773-702-0458 (Fax)
National Bureau of Economic Research (NBER)
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
Cass R. Sunstein
Harvard Law School ( email )
1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)
John P. Balz
University of Chicago - Political Science Department ( email )
Chicago, IL 60637
United States
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