A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol
Zicklin School of Business, Baruch College, City University of New York; Fordham University School of Law
David L Rosenthal
Rutgers, The State University of New Jersey - School of Law-Camden
Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010
This article sets forth the argument that college administrators must adopt a more uniform policy about alcohol use. Part I of this article describes college student alcohol use and the efforts made by college administrators to discourage students from binge and underage drinking. Part II explains the history of the National Collegiate Athletic Association (“NCAA”) and discusses how NCAA financial interests have led to the practice of selling and advertising of beer at college sports events. Part III discusses why a relationship between college sports and the beer industry is inconsistent with the goals of higher education. Part IV discusses ways to reconcile the conflict between how colleges and their athletic departments address alcohol use.
Number of Pages in PDF File: 30
Keywords: sports, college sports, law, sports law, education law, NCAA, alcohol, education, drinking policies, antitrust, Sherman Act, binge drinking, college sports, drinking age, alcohol advertising, football, basketball, college culture, drinking age change, amateurism, NCAA
JEL Classification: A13, I00, I18, I28, K20, K21, K32, L40, L44, L82, L83, M37, Z1Accepted Paper Series
Date posted: April 5, 2010 ; Last revised: November 2, 2010
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