Expansible Online Social Networks

Domon, Koji; Yuan, Michael Y.

doi:10.2139/ssrn.1583712

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Expansible Online Social Networks

15 Pages Posted: 3 Apr 2010 Last revised: 6 Apr 2010

See all articles by Koji Domon

Michael Y. Yuan

Roger Williams University - Gabelli School of Business

Date Written: April 3, 2010

Abstract

This paper considers situations in which social networks expand on the web. These are sustained through content produced by individual agents. An incentive for such production is utility stemming from others’ viewings. Whether a network is expansible or not depends on marginal utilities from viewing and being viewed, while a greater marginal utility from viewing is necessary for such a network. This is proven using Nash equilibrium and a random graph in which agents are stochastically connected to each other.

Keywords: Complex Network, Random Graph, Social Capital, Social Network

JEL Classification: D85, L14

Suggested Citation: Suggested Citation

Domon, Koji and Yuan, Michael Y., Expansible Online Social Networks (April 3, 2010). Available at SSRN: https://ssrn.com/abstract=1583712 or http://dx.doi.org/10.2139/ssrn.1583712