The Seven Questions of Marketing Strategy
University of Virginia - Darden School of Business
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Darden Case No. UVA-M-0779
This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors’ proactive efforts to steal market share require a dynamic marketing strategy.
Number of Pages in PDF File: 7
Keywords: marketing strategy
Date posted: April 5, 2010
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