Flat World Knowledge: Creating a Global Revolution in College Textbooks!
Mason A. Carpenter
University of Wisconsin-Madison (deceased)
This teaching case documents the start-up and strategy of Flat World Knowledge, a firm entering the textbook publishing industry with a disruptive strategy. The case can be used in classes related to entrepreneurship, new venture creation, venture capital, industry disruption, blue ocean strategies, or strategic management.
Number of Pages in PDF File: 20
Keywords: Strategy, Entrepreneurship, Publishing Industry, Market Disruption, Venture Capital
JEL Classification: M00, M12working papers series
Date posted: April 12, 2010
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