Flat World Knowledge: Creating a Global Revolution in College Textbooks!

Carpenter, Mason A.

doi:10.2139/ssrn.1588144

Abstract

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Flat World Knowledge: Creating a Global Revolution in College Textbooks!

Mason A. Carpenter

University of Wisconsin-Madison (deceased)

2010

Abstract:
This teaching case documents the start-up and strategy of Flat World Knowledge, a firm entering the textbook publishing industry with a disruptive strategy. The case can be used in classes related to entrepreneurship, new venture creation, venture capital, industry disruption, blue ocean strategies, or strategic management.

Number of Pages in PDF File: 20

Keywords: Strategy, Entrepreneurship, Publishing Industry, Market Disruption, Venture Capital

JEL Classification: M00, M12

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Date posted: April 12, 2010

Suggested Citation

Carpenter, Mason A., Flat World Knowledge: Creating a Global Revolution in College Textbooks! (2010). Available at SSRN: http://ssrn.com/abstract=1588144 or http://dx.doi.org/10.2139/ssrn.1588144

Contact Information

Mason A. Carpenter (Contact Author)

University of Wisconsin-Madison (deceased)