Abstract

http://ssrn.com/abstract=1593389
 
 

References (17)



 
 

Citations (1)



 


 



Fertile Grounds for Mobile Money: Towards a Framework for Analyzing Enabling Environments


Amrik Heyer


affiliation not provided to SSRN

Ignacio Mas


Independent

August 1, 2010

Enterprise Development and Microfinance, Vol. 22, No. 1, March 2011

Abstract:     
The potential of mobile phones to revolutionize access to financial services in developing countries is exemplified powerfully by the success of the M-Pesa mobile money service in Kenya. But the apparent difficulty of replicating M-Pesa’s success even in neighboring countries suggests that some contexts may be more receptive to such an innovation than others. In this paper we seek to understand the environmental dynamics affecting the uptake of mobile money. We demonstrate that, aside from strong strategy and good business models, the impact of financial services in developing countries is dependent on the extent of market penetration and the political environments in which they take root.

Number of Pages in PDF File: 15

Keywords: mobile banking, e-payments, microfinance

Accepted Paper Series


Download This Paper

Date posted: April 21, 2010 ; Last revised: June 12, 2014

Suggested Citation

Heyer, Amrik and Mas, Ignacio, Fertile Grounds for Mobile Money: Towards a Framework for Analyzing Enabling Environments (August 1, 2010). Enterprise Development and Microfinance, Vol. 22, No. 1, March 2011. Available at SSRN: http://ssrn.com/abstract=1593389

Contact Information

AMRIK HEYER
affiliation not provided to SSRN ( email )
Ignacio Mas (Contact Author)
Independent ( email )
No Address Available
Feedback to SSRN


Paper statistics
Abstract Views: 1,998
Downloads: 455
Download Rank: 34,289
References:  17
Citations:  1

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo2 in 0.468 seconds