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The Market’s Reaction to Unexpected Earnings Thresholds


Don Herrmann


Oklahoma State University - Stillwater - School of Accounting

Ole-Kristian Hope


University of Toronto - Rotman School of Management

Jeff L. Payne


University of Kentucky - Von Allmen School of Accountancy

Wayne B. Thomas


University of Oklahoma - Michael F. Price College of Business

July 28, 2010


Abstract:     
We examine differences in quarterly earnings announcement returns as a function of meeting or missing each of three earnings thresholds – reporting a profit, reporting an increase in earnings, and meeting analysts’ forecasts. In contrast to prior research, the research design identifies the incremental market reaction to the profit and earnings increase thresholds, after controlling for the effect of meeting or missing analysts’ forecasts. Using this methodology, we find little evidence of incremental threshold effects beyond meeting analyst forecasts. In other words, zero earnings and a zero change in earnings do not appear to be “special” points that elicit a differential response by investors. Our results are robust to including a number of control variables and alternative tests. The fact that we find little evidence to support market-related incentives to manage earnings at the profit and earnings increase thresholds suggests either that managers have other incentives to manage earnings at these thresholds or that managers perceive market rewards and penalties when none exist.

Number of Pages in PDF File: 42

Keywords: Analyst forecasts, earnings thresholds, market reaction

JEL Classification: M41, G30

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Date posted: April 24, 2010 ; Last revised: July 29, 2010

Suggested Citation

Herrmann, Don, Hope, Ole-Kristian, Payne, Jeff L. and Thomas, Wayne B., The Market’s Reaction to Unexpected Earnings Thresholds (July 28, 2010). Available at SSRN: http://ssrn.com/abstract=1595149 or http://dx.doi.org/10.2139/ssrn.1595149

Contact Information

Don Herrmann
Oklahoma State University - Stillwater - School of Accounting ( email )
College of Business Administration
345 Business Building
Stillwater, OK 74078
United States
Ole-Kristian Hope (Contact Author)
University of Toronto - Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
416-946-3610 (Phone)
416-971-3048 (Fax)
Jeff L. Payne
University of Kentucky - Von Allmen School of Accountancy ( email )
Lexington, KY 40506
United States
Wayne B. Thomas
University of Oklahoma - Michael F. Price College of Business ( email )
Michael F. Price College of Business,
307 W Brooks, Rm 212B
Norman, OK 73019
United States
405-325-5789 (Phone)
405-325-7348 (Fax)
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