Pay as You Go: A New Proposal for Museum Pricing
Bruno S. Frey
CREMA; Behavioural Science; Economics
University of Zurich
April 20, 2010
IEW Working Paper No. 485
Museums have many different goals beyond efficiency such as social equity, financial revenue, attracting donors and gaining international, regional or local prestige. Various pricing schemes are being discussed with the aim of reaching these goals. The classical ones are entry prices and free entry. The museum club solution or exit donations allow for various additional goals. Each scheme has clear advantages and disadvantages. We propose an innovative pricing instrument: Exit prices, which are charged according to the time spent in a museum. This scheme has a number of notable advantages, in particular the better choice available to the visitors, which increases their satisfaction.
Number of Pages in PDF File: 14
Keywords: Prices, museums, culture, donations, homo oeconomicus
JEL Classification: Z11, L30, H40, R32, L21working papers series
Date posted: May 7, 2010
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