Strategic Planning Practices in the Greek Hospitality Industry: Empirical Findings from the Greek 5-Star Hotels

Posted: 15 May 2010

See all articles by Ioannis P. Gkliatis

Ioannis P. Gkliatis

Hellenic Observatory of Corporate Governance (HOCG); University of Hertfordshire - Business School; Gnosis Management Consultants

Dimitrios N. Koufopoulos

Gnosis Management Consultants; HOCG (Hellenic Observatory of Corporate Governance; Queen Mary University of London - Centre for Commercial Law Studies (CCLS)

Date Written: May 14, 2010

Abstract

Purpose: This paper investigates the nature and extent of use of strategic planning in the Greek hospitality industry and outcomes of planning based on Greek managers’ views.

Design/Methodology/Approach: Although the concept of strategic planning and its dimensions have been widely discussed in previous literature, the research has mainly focused on well developed countries and economies. Previous studies have significantly contributed to a better understanding of strategic planning. However, there is a limited research in less developed countries like Greece and under-researched industrial sectors like the hospitality industry. This paper tries to give some insight into the nature and extent of use of strategic planning processes and its positive outcomes in the Greek hospitality industry through a study based on a sample of 21 Greek five-star hotels.

Findings: The main findings of the paper concern with some major strategic planning dimensions: planning formality, functional coverage, internal and external orientation, centralization and time horizon of planning. Additionally, the study highlights the positive outcomes/benefits of planning according to managers’ views, as well as the financial performance of the Greek five-star hotels that are examined. Descriptive results are presented and the respondents’ individual characteristics are outlined. Finally, the study provides a benchmark for the measurement of strategic planning in the Greek hospitality industry.

Keywords: Strategic Planning, Greece, Hospitality industry

Suggested Citation

Gkliatis, Ioannis P. and Koufopoulos, Dimitrios N. and Koufopoulos, Dimitrios N., Strategic Planning Practices in the Greek Hospitality Industry: Empirical Findings from the Greek 5-Star Hotels (May 14, 2010). Available at SSRN: https://ssrn.com/abstract=1605187 or http://dx.doi.org/10.2139/ssrn.1605187

Ioannis P. Gkliatis (Contact Author)

Hellenic Observatory of Corporate Governance (HOCG) ( email )

83 Rodney Court
6-8 Maida Vale
London, W9 1TJ
United Kingdom

HOME PAGE: http://www.hocg.eu

University of Hertfordshire - Business School

De Havilland
Hatfield, Hertfordshire AL10 9AB
United Kingdom

Gnosis Management Consultants ( email )

London
United Kingdom

HOME PAGE: http://www.gnosisconsultants.com

Dimitrios N. Koufopoulos

Gnosis Management Consultants ( email )

London
United Kingdom

HOME PAGE: http://www.gnosisconsultants.com

HOCG (Hellenic Observatory of Corporate Governance ( email )

83 Rodney Court
6-8 Maida Vale
London, W9 1TJ
United Kingdom

HOME PAGE: http://www.hocg.eu

Queen Mary University of London - Centre for Commercial Law Studies (CCLS) ( email )

Charterhouse Square
London, EC1M 6AX
United Kingdom

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