Welfare Effects of Food Labels and Bans with Alternative Willingness to Pay Measures
Jayson L. Lusk
Oklahoma State University - Department of Agricultural Economics
National Institute for Agricultural Research (INRA) - ESR
Applied Economic Perspectives and Policy, Vol. 32, No. 2, pp. 319-337, 2010
This paper integrates several areas of the literature by more fully developing the linkage between demand estimates and the welfare effects of food labels and bans for three common survey/experimental approaches used to elicit consumer preferences. We present empirical applications related to beef cloning and methylmercury in fish where, for the same data sets, we compare each value elicitation approach in terms of the consumer surplus changes that result from two regulations. Welfare measures vary significantly across the three methodologies, but the sign of the welfare change is invariant across method.
Keywords: auction, beef, cloning, conjoint, consumer surplus, methyl-mercury, willingness-to-pay
JEL Classification: Q18
Date posted: May 17, 2010
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