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The Burden of Disclosure: Increased Compliance with Distrusted Advice


Sunita Sah


Georgetown University - Department of Strategy/Economics/Ethics/Public Policy; Harvard University - Edmond J. Safra Center for Ethics

George Loewenstein


Carnegie Mellon University - Department of Social and Decision Sciences

Daylian M. Cain


Yale School of Management

December 7, 2011


Abstract:     
Professionals are often influenced by conflicts of interest when they have a personal, often material, interest in giving biased advice. Although disclosure (informing advisees about the conflict of interest) is often proposed as a solution to problems caused by such conflicts, prior research has found both positive and negative effects of disclosure. We present four experiments that reveal a previously unrecognized perverse effect of disclosure: While disclosure can decrease advisees’ trust in the advice, it simultaneously increases pressure to comply with that same advice. We demonstrate that the increased pressure results from advice recipients feeling obliged to help satisfy their advisors’ personal interests when those interests have been disclosed. Hence, disclosure can burden those it is ostensibly intended to protect. We show that the increased pressure to comply is reduced if (1) the disclosure is provided by an external source rather than from the advisor, (2) the disclosure is not common knowledge between the advisor and advisee, (3) a cooling-off period is introduced, or, (4) the advisee can make the decision in private.

Number of Pages in PDF File: 46

Keywords: conflicts of interest, disclosure, advice, ethics, regulation, reluctant altruism

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Date posted: May 25, 2010 ; Last revised: April 14, 2013

Suggested Citation

Sah, Sunita, Loewenstein, George F. and Cain, Daylian M., The Burden of Disclosure: Increased Compliance with Distrusted Advice (December 7, 2011). Available at SSRN: http://ssrn.com/abstract=1615025 or http://dx.doi.org/10.2139/ssrn.1615025

Contact Information

Sunita Sah (Contact Author)
Georgetown University - Department of Strategy/Economics/Ethics/Public Policy ( email )
Washington, DC 20057
United States
HOME PAGE: http://www.sunitasah.com/research
Harvard University - Edmond J. Safra Center for Ethics ( email )
124 Mount Auburn Street
Suite 520N
Cambridge, MA 02138
United States

George F. Loewenstein
Carnegie Mellon University - Department of Social and Decision Sciences ( email )
Pittsburgh, PA 15213-3890
United States
412-268-8787 (Phone)
412-268-6938 (Fax)
Daylian M. Cain
Yale School of Management ( email )
New Haven, CT 06520
United States
203 432 9441 (Phone)
HOME PAGE: http://mba.yale.edu/faculty/profiles/cain.shtml
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