An Analysis of Marketing and Accounting Educators Ethical Preferences
Philip H. Siegel Sr.
Florida Atlantic University
Pamela Z. Jackson
Augusta State University
May 24, 2010
To assist academic institutions and professional educator associations in accounting and marketing to develop and implement an ethical code, we compared university faculties’ perceptions of 142 types of behaviors for teaching, research and service. The research used the Integrated Social Contracts Theory (ISCT) to compare norms of ethically acceptable/unacceptable behaviors of accounting and marketing educators. The findings can assist decision makers, university administrators, ethics committees in clarifying differences in ethical values between functional areas in business.
Number of Pages in PDF File: 28
Keywords: Academic ethics, accounting ethics, marketing ethics, code formulation, perception of ethical behavior by educators
JEL Classification: M40, M41, M19, l20working papers series
Date posted: May 25, 2010
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