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Corporate Foresight: Its Three Roles in Enhancing the Innovation Capacity of a FirmRené RohrbeckUniversity of Aarhus - Business and Social Sciences, Department of Business Administration Hans Georg GemündenTechnical University of Berlin Feb 1, 2011 Technological Forecasting and Social Change, Vol. 78, No. 2, pp. 231-243 Abstract: Although in the last three decades much knowledge has been produced on how best to conduct foresight exercises, but little is known on how foresight should be integrated with the innovation effort of a company. Drawing on empirical evidence from 19 case studies and 107 interviews, we identify three roles that corporate foresight should play to maximize the innovation capacity of a firm: (1) the strategist role, which explores new business fields; (2) the initiator role, which increases the number of innovation concepts and ideas; and (3) the opponent role, which challenges innovation projects to increase the quality of their output.
Number of Pages in PDF File: 31 Keywords: corporate foresight, innovation management, technology intelligence, competitive intelligence, best practices, dynamic capabilities JEL Classification: E17, M1, M19 Accepted Paper SeriesDate posted: May 31, 2010 ; Last revised: January 15, 2011Suggested CitationContact Information
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