Corporate Foresight: Its Three Roles in Enhancing the Innovation Capacity of a Firm
University of Aarhus - Business and Social Sciences, Department of Business Administration
Hans Georg Gemünden
Technical University of Berlin
Feb 1, 2011
Technological Forecasting and Social Change, Vol. 78, No. 2, pp. 231-243
Although in the last three decades much knowledge has been produced on how best to conduct foresight exercises, but little is known on how foresight should be integrated with the innovation effort of a company. Drawing on empirical evidence from 19 case studies and 107 interviews, we identify three roles that corporate foresight should play to maximize the innovation capacity of a firm: (1) the strategist role, which explores new business fields; (2) the initiator role, which increases the number of innovation concepts and ideas; and (3) the opponent role, which challenges innovation projects to increase the quality of their output.
Number of Pages in PDF File: 31
Keywords: corporate foresight, innovation management, technology intelligence, competitive intelligence, best practices, dynamic capabilities
JEL Classification: E17, M1, M19Accepted Paper Series
Date posted: May 31, 2010 ; Last revised: January 15, 2011
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