Abstract

http://ssrn.com/abstract=1619485
 
 

Footnotes (94)



 


 



The Right of Publicity Maturation of an Independent Right Protecting Associative Value


Sheldon W. Halpern


Albany Law School

1995

Hastings Law Journal, Vol. 46, No. 853, 1995

Abstract:     
Dispute and confusion marked the emergence and development of the “right of publicity,” a right concerned with the use of attributes of a generally identifiable person to enhance the commercial value of an enterprise. The Second Circuit decision in Haelan Laboratories v. Topps Chewing Gum, Inc. has played a pivotal role in shaping the understanding of the right of publicity. That case established that a celebrity has a right to damages and other relief for the unauthorized commercial appropriation of the celebrity’s persona.

Since that case, the law has matured in the development of a flexible common-law approach to the commercialization of identity and the “associative value” inherent in celebrity. This article tracks those developments.

Number of Pages in PDF File: 21

Accepted Paper Series


Download This Paper

Date posted: June 2, 2010  

Suggested Citation

Halpern, Sheldon W., The Right of Publicity Maturation of an Independent Right Protecting Associative Value (1995). Hastings Law Journal, Vol. 46, No. 853, 1995. Available at SSRN: http://ssrn.com/abstract=1619485

Contact Information

Sheldon W. W. Halpern (Contact Author)
Albany Law School ( email )
80 New Scotland Avenue
Albany, NY 12208
United States
614-599-1118 (Phone)

Feedback to SSRN


Paper statistics
Abstract Views: 270
Downloads: 44
Footnotes:  94

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo8 in 0.219 seconds