Bangkok Airways Limited
Holistic Medical Center
I. M. Pandey
University of Delhi; Delhi School of Business
June 4, 2010
Bangkok Airways Limited, started in 1967, is a leading private sector air transport company in Thailand. It is still fully controlled and led by the founder who follows a centralized decision making. The operations of the company are highly capital intensive. It is the only airline, perhaps in the world, which has its own airports. Now, the company has grown in size, has enlarged operations and faces competition. It has plans for significant capital investments in the future. The challenge before the owner-manager is to evolve a capital budgeting system and process which is based on an organization structure which facilitates the involvement of executives in decision making and is linked to the company’s strategy and performance and control system.
Number of Pages in PDF File: 30
Keywords: Capital budgeting process, Strategy, Performance and Control, Professional entrepreneur
JEL Classification: G31
Date posted: June 15, 2010
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