The Right of Publicity Commercial Exploitation of the Associative Value of Personality
Sheldon W. Halpern
Albany Law School
Vanderbilt Law Review, Vol. 39, No. 1199, 1986
This article argues that the interest embraced by the right of publicity, a function of the societal recognition that commercial value may be associated with the persona of celebrity, should serve as the primary tool for shaping the form and content of the right. Policy determinations, balancing that individual interest against other, more general, public interests, may then serve to set the boundaries of protectability.
Number of Pages in PDF File: 57Accepted Paper Series
Date posted: June 4, 2010
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo2 in 0.360 seconds