Riding the 'Storm' in the Tea-Cup

Amit Chakladar

Jyotirmoy School of Business

June 7, 2010

The rise and the struggles of Balrampur Chini in establishing itself as the market leader as a sugar manufacturing company. The paper documents the various triumphs and tribulations of the sugar company. The students will be able to elaborate different strategies undertaken by the company at the same time will develop fairly a good idea about the sugar industry. (CASE STUDY)

Number of Pages in PDF File: 7

Keywords: Sugar Industry, Diversification, India, Strategy

JEL Classification: D22, D50, E30, L67, M13

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Date posted: June 7, 2010  

Suggested Citation

Chakladar, Amit, Riding the 'Storm' in the Tea-Cup (June 7, 2010). Available at SSRN: http://ssrn.com/abstract=1621475 or http://dx.doi.org/10.2139/ssrn.1621475

Contact Information

Amit Chakladar (Contact Author)
Jyotirmoy School of Business ( email )
Kolkata, 700150
9831117545 (Phone)
+913218260067 (Fax)
HOME PAGE: http://www.jsb.org.in
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