Abstract

http://ssrn.com/abstract=1621475
 


 



Riding the 'Storm' in the Tea-Cup


Amit Chakladar


Jyotirmoy School of Business

June 7, 2010


Abstract:     
The rise and the struggles of Balrampur Chini in establishing itself as the market leader as a sugar manufacturing company. The paper documents the various triumphs and tribulations of the sugar company. The students will be able to elaborate different strategies undertaken by the company at the same time will develop fairly a good idea about the sugar industry. (CASE STUDY)

Number of Pages in PDF File: 7

Keywords: Sugar Industry, Diversification, India, Strategy

JEL Classification: D22, D50, E30, L67, M13

working papers series


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Date posted: June 7, 2010  

Suggested Citation

Chakladar, Amit, Riding the 'Storm' in the Tea-Cup (June 7, 2010). Available at SSRN: http://ssrn.com/abstract=1621475 or http://dx.doi.org/10.2139/ssrn.1621475

Contact Information

Amit Chakladar (Contact Author)
Jyotirmoy School of Business ( email )
Kalikapur
Sonarpur
Kolkata, 700150
India
9831117545 (Phone)
+913218260067 (Fax)
HOME PAGE: http://www.jsb.org.in
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