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Conversations with Supply Chain ManagersWilliam S. LovejoyUniversity of Michigan at Ann Arbor - Stephen M. Ross School of Business April 2010 Ross School of Business Paper No. 1145 Abstract: This paper documents the process of supply chain formation to bring a new product to market, based on phone and personal interviews with supply chain professionals and consultants from a range of industries including but not restricted to high tech, consumer products and services, entertainment, food, furniture, family and entertainment, consulting and other b-to-b services, automotive, and large complex engineered products. Most of these interviews were conducted between September 2009 and January 2010, but some earlier interactions have been incorporated as appropriate. Potentially identifying information has been removed to preserve anonymity, which was promised to the respondents.
Number of Pages in PDF File: 31 Keywords: Supply chain management, Supply chain formation, Interviews working papers seriesDate posted: June 7, 2010Suggested CitationContact Information
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