How to Create Advertising Without Creating Lawsuits

Astrachan, James

doi:10.2139/ssrn.1626386

Abstract

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How to Create Advertising Without Creating Lawsuits

James B. Astrachan

University of Baltimore - School of Law

February 1, 2007

The Daily Record, February 2007

Abstract:
Over twenty-five years of representing agencies and advertisers, the author has seen different clients suffer from the same recurring mistakes that could have been easily avoided. Because agencies and advertisers should spend their time creating ads and not defending them in court, the author discusses some of the most frequent legal errors, tips on how to avoid them and a few new wrinkles that are causing industry headaches.

Number of Pages in PDF File: 3

Keywords: advertising agencies, litigation, art ownership, copyright ownership, indemnification, Herbal Concepts, media payment, trademark rights, click fraud

JEL Classification: M37, M39, K19, K29, K39

working papers series

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Date posted: June 18, 2010

Suggested Citation

Astrachan, James B., How to Create Advertising Without Creating Lawsuits (February 1, 2007). The Daily Record, February 2007. Available at SSRN: http://ssrn.com/abstract=1626386 or http://dx.doi.org/10.2139/ssrn.1626386

Contact Information

James B. Astrachan (Contact Author)

University of Baltimore - School of Law ( email )

1420 N. Charles Street
Baltimore, MD 21218
United States