How to Create Advertising Without Creating Lawsuits
James B. Astrachan
University of Baltimore - School of Law
February 1, 2007
The Daily Record, February 2007
Over twenty-five years of representing agencies and advertisers, the author has seen different clients suffer from the same recurring mistakes that could have been easily avoided. Because agencies and advertisers should spend their time creating ads and not defending them in court, the author discusses some of the most frequent legal errors, tips on how to avoid them and a few new wrinkles that are causing industry headaches.
Number of Pages in PDF File: 3
Keywords: advertising agencies, litigation, art ownership, copyright ownership, indemnification, Herbal Concepts, media payment, trademark rights, click fraud
JEL Classification: M37, M39, K19, K29, K39working papers series
Date posted: June 18, 2010
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