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On the Demand for Portfolio Insurance


Andy Fodor


Ohio University

James S. Doran


Florida State University - Department of Finance

James M. Carson


University of Georgia

David Kirch


Ohio University - School of Accountancy

October 8, 2012


Abstract:     
While insurers manage underwriting risk with various methods including reinsurance, insurers increasingly manage asset risk with options, futures, and other derivatives. Previous research shows that buyers of portfolio insurance pay considerably for downside protection. We add to this literature by providing the first evidence on the cost of portfolio insurance, the payoff to portfolio insurance, and the relative demand for portfolio insurance across VIX levels. We find that the demand for portfolio insurance is relatively high at low levels of VIX, suggesting purchasers demand more downside protection when this protection is cheap on an absolute basis (but expensive on a relative basis). We also provide the first evidence on the hedging behavior of specific investor classes, and show that the demand for portfolio insurance is driven by retail investors (individuals) who buy costly insurance from institutional investors. Results are consistent with other types of paradoxical insurance-buying behavior.

Number of Pages in PDF File: 41

Keywords: Portfolio Insurance, Hedging, Volatility, VIX

JEL Classification: G11, G12, G22

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Date posted: July 9, 2010 ; Last revised: October 8, 2012

Suggested Citation

Fodor, Andy, Doran, James S., Carson, James M. and Kirch, David, On the Demand for Portfolio Insurance (October 8, 2012). Available at SSRN: http://ssrn.com/abstract=1636125 or http://dx.doi.org/10.2139/ssrn.1636125

Contact Information

Andy Fodor (Contact Author)
Ohio University ( email )
234 Copeland
Athens, OH 45701
United States
740.593.0514 (Phone)
James S. Doran
Florida State University - Department of Finance ( email )
Tallahassee, FL 32306-1042
United States
850-644-7868 (Phone)
HOME PAGE: http://garnet.acns.fsu.edu/~jsdoran/
James M. Carson
University of Georgia ( email )
Athens, GA 30602-6254
United States
David Kirch
Ohio University - School of Accountancy ( email )
College of Business Administration
526 Copeland Hall
Athens, OH 45701
United States
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