Video Games, Virtual Worlds and Social Media

Jon Garon

Shepard Broad Law Center

July 10, 2010

Jon M. Garon, ENTERTAINMENT LAW & PRACTICE, Carolina Academic Press, 2005 and Supplement 2010

This newly added casebook chapter highlights changes in the online, interactive environments of computer games, virtual worlds, wikis and social media sites. It highlights questions regarding the constitutionality of state laws that criminalize the sale of ultra-violent content to minors; the power of the FTC to regulate testimonials in blogs; the scope of publicity rights claims by athletes and artists whose likenesses are used for video games; and the enforceability of end user license agreements affecting the ownership of content created by users of the games they play and sites they visit. Note cases and problems explore the current state of cyberspace, encouraging readers to consider how best to address copyright, publicity and regulations for ads embedded in video games, virtual worlds and social media – where virtual advertising is hosted within a virtual medium.

Number of Pages in PDF File: 54

Keywords: Computer Games, Virtual Worlds, Wikis, Social Media, Cyberspace, First Amendment, FTC, Advertising, TOS, EULA, Clickwrap, Shrinkwrap

JEL Classification: K2, K29, L82, L83, L86,O34

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Date posted: July 15, 2010  

Suggested Citation

Garon, Jon, Video Games, Virtual Worlds and Social Media (July 10, 2010). Jon M. Garon, ENTERTAINMENT LAW & PRACTICE, Carolina Academic Press, 2005 and Supplement 2010. Available at SSRN: http://ssrn.com/abstract=1639493

Contact Information

Jon M. Garon (Contact Author)
Shepard Broad Law Center ( email )
3301 College Avenue
Ft. Lauderdale, FL 33314
United States
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