Why Strategic Convergence May Result in the Death Business? (In Spanish)

Abstract

The perdurability is a subject of investigation on the part of the academy of the administration, result of an investigation in different strategic sectors in Colombia concludes that lasting it is that company that through the time presents superior financial results, adapts his handling to the intensity of the forces of the market, it focuses in operated spaces and it productively does not do a study detailed of his competitors, designing and executing the value chain. It’s also that that obtains conductive performances to morbiles states that make difficult their profitable growth and that can arrive at “tanáticos” states. Paper presents the denominated pathology strategic convergence: situation in which a group of companies to the interior of a strategic sector develops to similar activities and similar strategic reflections, taking to the sector to processes of morbidity or to a perdurable based on mediocre financial results. If it wishes to obtain greater data as to make an analysis in a strategic sector it consults to Restrepo (2004) and Restrepo and Rivera (2005).

Note: Downloadable document is in Spanish.

Keywords: Perdurability, Convergence, Strategy

JEL Classification: L9, L21