Stick to the Plan? A Revealed-Preference Study of Behavioural Impacts of Traffic Information
VU University Amsterdam - Department of Spatial Economics
VU University Amsterdam
Erik T. Verhoef
VU University Amsterdam - Department of Spatial Economics; VU University Amsterdam - Faculty of Economics and Business Administration; Tinbergen Institute - Tinbergen Institute Amsterdam (TIA)
July 14, 2010
Tinbergen Institute Discussion Paper No. 10-068/3
We estimate a revealed-preference scheduling model of morning peak behaviour that allows us to determine the impact of traffic information on traveler behaviour. Specifically, we distinguish between the marginal impact of expected travel times versus that of deviations from this expectation upon user behaviour. We find that participants that chose to receive a smart-phone with traffic information as a reward in our experiment respond to the deviation of actual travel times from the expectation, which they did not do before. This we interpret as evidence that traffic information indeed affects behaviour. We also find that participants who did not choose the smart-phone, but instead opted for monetary rewards, also respond to the deviation of actual travel times from the expectation. This suggests that these drivers use other sources of information to help their trip planning.
Number of Pages in PDF File: 19
Keywords: Traffic Information, Discrete Choice Analysis, Revealed Preference, Value of Travel Time Savings, Value of Schedule Delay
JEL Classification: R41, D12working papers series
Date posted: July 21, 2010
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