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Stick to the Plan? A Revealed-Preference Study of Behavioural Impacts of Traffic Information


Yin-Yen Tseng


VU University Amsterdam - Department of Spatial Economics

Jasper Knockaert


VU University Amsterdam

Erik T. Verhoef


VU University Amsterdam - Department of Spatial Economics; VU University Amsterdam - Faculty of Economics and Business Administration; Tinbergen Institute - Tinbergen Institute Amsterdam (TIA)

July 14, 2010

Tinbergen Institute Discussion Paper No. 10-068/3

Abstract:     
We estimate a revealed-preference scheduling model of morning peak behaviour that allows us to determine the impact of traffic information on traveler behaviour. Specifically, we distinguish between the marginal impact of expected travel times versus that of deviations from this expectation upon user behaviour. We find that participants that chose to receive a smart-phone with traffic information as a reward in our experiment respond to the deviation of actual travel times from the expectation, which they did not do before. This we interpret as evidence that traffic information indeed affects behaviour. We also find that participants who did not choose the smart-phone, but instead opted for monetary rewards, also respond to the deviation of actual travel times from the expectation. This suggests that these drivers use other sources of information to help their trip planning.

Number of Pages in PDF File: 19

Keywords: Traffic Information, Discrete Choice Analysis, Revealed Preference, Value of Travel Time Savings, Value of Schedule Delay

JEL Classification: R41, D12

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Date posted: July 21, 2010  

Suggested Citation

Tseng, Yin-Yen, Knockaert, Jasper and Verhoef, Erik T., Stick to the Plan? A Revealed-Preference Study of Behavioural Impacts of Traffic Information (July 14, 2010). Tinbergen Institute Discussion Paper No. 10-068/3. Available at SSRN: http://ssrn.com/abstract=1646363 or http://dx.doi.org/10.2139/ssrn.1646363

Contact Information

Yin-Yen Tseng (Contact Author)
VU University Amsterdam - Department of Spatial Economics ( email )
De Boelelaan 1105
1081HV Amsterdam
Netherlands
Jasper Knockaert
VU University Amsterdam ( email )
De Boelelaan 1105
Amsterdam, 1081 HV
Netherlands
Erik T. Verhoef
VU University Amsterdam - Department of Spatial Economics ( email )
De Boelelaan 1105
1081HV Amsterdam
Netherlands
+31 020 4446094 (Phone)
+31 020 4446004 (Fax)
VU University Amsterdam - Faculty of Economics and Business Administration ( email )
De Boelelaan 1105
Amsterdam, 1081HV
Netherlands
Tinbergen Institute - Tinbergen Institute Amsterdam (TIA) ( email )
Gustav Mahlerplein 117
Amsterdam, 1082 MS
Netherlands
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