Abstract

http://ssrn.com/abstract=1651833
 
 

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Measuring Collective Cognition in Online Collaboration Venues


Paul Dwyer


Willamette University - Atkinson Graduate School of Management


International Journal of e-Collaboration, Vol. 7, No. 1, pp. 47-61, January-March 2011

Abstract:     
By monitoring online conversations organizations can receive value from the intellectual activity of their most interested constituents as they engage in problem solving and ideation. However, since intergroup dynamics often hinders people from optimizing collaboration it should be measured and thereby monitored for quality. Current metrics assess collaborative value solely from the number of collaborators, assuming differences between individuals can be ignored. This study found that assumption to be wrongheaded by identifying three distinct collaborator segments who strongly differ in the timing of their participation and in the variety of ideas they introduce. Therefore, a new metric is proposed that takes into account the diverse value individuals add. This new measure is shown to be correlated with existing measures only in those infrequent situations when collaboration productivity is maximized.

Number of Pages in PDF File: 21

Keywords: Electronic Commerce, Collective Cognition, E-Collaboration

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Date posted: August 2, 2010 ; Last revised: August 29, 2012

Suggested Citation

Dwyer, Paul, Measuring Collective Cognition in Online Collaboration Venues. International Journal of e-Collaboration, Vol. 7, No. 1, pp. 47-61, January-March 2011. Available at SSRN: http://ssrn.com/abstract=1651833

Contact Information

Paul Dwyer (Contact Author)
Willamette University - Atkinson Graduate School of Management ( email )
900 State Street
Salem, OR 97301
United States
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