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The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts


J. Scott Armstrong


University of Pennsylvania - Marketing Department

Kesten C. Green


International Graduate School of Business; Ehrenberg-Bass Institute for Marketing Science

January 1, 2007

Interfaces, 2007

Abstract:     
In important conflicts such as wars and labor-management disputes, people typically rely on the judgment of experts to predict the decisions that will be made. We compared the accuracy of 106 forecasts by experts and 169 forecasts by novices about eight real conflicts. The forecasts of experts who used their unaided judgment were little better than those of novices. Moreover, neither group’s forecasts were much more accurate than simply guessing. The forecasts of experienced experts were no more accurate than the forecasts of those with less experience. The experts were nevertheless confident in the accuracy of their forecasts. Speculating that consideration of the relative frequency of decisions across similar conflicts might improve accuracy, we obtained 89 sets of frequencies from novices instructed to assume there were 100 similar situations. Forecasts based on the frequencies were no more accurate than 96 forecasts from novices asked to pick the single most likely decision. We conclude that expert judgment should not be used for predicting decisions that people will make in conflicts. When decision makers ask experts for their opinions, they are likely to overlook other, more useful, approaches.

Number of Pages in PDF File: 13

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Date posted: August 11, 2010  

Suggested Citation

Armstrong, J. Scott and Green, Kesten C., The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts (January 1, 2007). Interfaces, 2007. Available at SSRN: http://ssrn.com/abstract=1657162

Contact Information

J. Scott Armstrong (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)
HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

Kesten C. Green
International Graduate School of Business ( email )
GPO Box 2471
Adelaide South Australia 5001
Australia
+61 8 8302 9097 (Phone)
+61 8 8302 0709 (Fax)
HOME PAGE: http://people.unisa.edu.au/Kesten.Green
Ehrenberg-Bass Institute for Marketing Science ( email )
Australia
HOME PAGE: http://www.marketingscience.info/people/KestenGreen.html
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