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An Econometric-Driven Merger Simulation: Considerations and ApplicationT. Randolph BeardAuburn University - Department of Economics George S. FordPhoenix Center for Advanced Legal & Economic Public Policy Studies Richard SabaAuburn University - Department of Economics July 1, 2006 International Journal of the Economics of Business, Vol. 13, No. 2, p. 217, 2006 Abstract: In this paper, we offer a hybrid approach to merger simulation in which we allow rather extensive pre-testing to suggest the ‘correct’, or most desirable, form for the underlying demand curves. Our application is the merger between the large mobile telephone companies Cingular and AT&T Wireless in 2004. While a somewhat novel approach, our findings are not radical in any way, so the econometric determination of demand forms does not appear to produce novel conclusion per se. That said, allowing the data to inform the researcher about the appropriate form of demand seems a worthwhile effort for merger simulations, data permitting.
Number of Pages in PDF File: 12 Keywords: Merger Simulation, Demand Models, Telecommunications JEL Classification: D40, L10, L66 Accepted Paper SeriesDate posted: August 21, 2010Suggested CitationContact Information
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