Customer-Base Concentration: Implications for Firm Performance and Capital Markets
Panos N. Patatoukas
University of California, Berkeley - Haas School of Business
May 24, 2011
Accounting Review, March 2012
This study investigates whether and how customer-base concentration affects supplier firm fundamentals and stock market valuation. I compile a comprehensive sample of supply chain relationships and develop a measure (CC) to capture the extent to which a supplier’s customer base is concentrated. In contrast to the conventional view of customer-base concentration as an impediment to supplier firm performance, I document a positive contemporaneous association between CC and accounting rates of return, suggesting that efficiencies accrue to suppliers with concentrated customer bases. Consistent with a cause-and-effect link between customer-base concentration and supplier firm performance, analysis of intertemporal changes demonstrates that CC increases predict efficiency gains in the form of reduced operating expenses per dollar of sales and enhanced asset utilization. Using stock returns tests, I find that investors underreact to the implications of changes in customer-base concentration for future firm fundamentals when setting stock prices. A trading strategy that exploits investors’ underreaction yields abnormal stock returns over the thirty-year period studied.
Number of Pages in PDF File: 49
Keywords: Customer-Base Concentration, Supply-Chain Collaboration, DuPont Analysis, Market Efficiency
JEL Classification: M41, L25, G14Accepted Paper Series
Date posted: August 29, 2010 ; Last revised: April 3, 2012
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