|
|
|
|
||||
|
||||
Hedonics in Consumer BehaviorChristopher K. HseeUniversity of Chicago - Booth School of Business Claire I. TsaiUniversity of Toronto - Joseph L. Rotman School of Management July 24, 2007 HANDBOOK OF CONSUMER PSYCHOLOGY, C. P. Haugtvedt, P. M. Herr, and F. R. Kardes, eds., PP. 639-658, Mahwah, NJ: Erlbaum, 2008 Abstract: To maximize happiness, one could either improve desired external outcomes (e.g., wealth) or optimize the relationship between desired external outcome and happiness without improving the outcome per se. Economics focuses on the first method. The present chapter advocates a science about the second method, which we term hedonomics. With its objective to help individuals, including consumers and policymakers, make decisions that maximize their happiness with external outcomes, hedonomics focuses on the relationships (a) between external outcomes and happiness, and (b) between decision and happiness.
Number of Pages in PDF File: 20 Keywords: Subjective Well-Being, Consumption Experience, Behavior Decision Research, Hedonomics JEL Classification: D81, D11, D12, D91 Accepted Paper SeriesDate posted: August 29, 2010 ; Last revised: September 2, 2010Suggested CitationContact Information
|
|
||||||||||||||||
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
This page was processed by apollo6 in 0.312 seconds
