Abstract

http://ssrn.com/abstract=1667555
 
 

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Hedonics in Consumer Behavior


Christopher K. Hsee


University of Chicago - Booth School of Business

Claire I. Tsai


University of Toronto - Joseph L. Rotman School of Management

July 24, 2007

HANDBOOK OF CONSUMER PSYCHOLOGY, C. P. Haugtvedt, P. M. Herr, and F. R. Kardes, eds., PP. 639-658, Mahwah, NJ: Erlbaum, 2008

Abstract:     
To maximize happiness, one could either improve desired external outcomes (e.g., wealth) or optimize the relationship between desired external outcome and happiness without improving the outcome per se. Economics focuses on the first method. The present chapter advocates a science about the second method, which we term hedonomics. With its objective to help individuals, including consumers and policymakers, make decisions that maximize their happiness with external outcomes, hedonomics focuses on the relationships (a) between external outcomes and happiness, and (b) between decision and happiness.

Number of Pages in PDF File: 20

Keywords: Subjective Well-Being, Consumption Experience, Behavior Decision Research, Hedonomics

JEL Classification: D81, D11, D12, D91

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Date posted: August 29, 2010 ; Last revised: September 2, 2010

Suggested Citation

Hsee, Christopher K. and Tsai, Claire I., Hedonics in Consumer Behavior (July 24, 2007). HANDBOOK OF CONSUMER PSYCHOLOGY, C. P. Haugtvedt, P. M. Herr, and F. R. Kardes, eds., PP. 639-658, Mahwah, NJ: Erlbaum, 2008. Available at SSRN: http://ssrn.com/abstract=1667555

Contact Information

Christopher K. Hsee
University of Chicago - Booth School of Business ( email )
5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
Claire I. Tsai (Contact Author)
University of Toronto - Joseph L. Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
416 946 3128 (Phone)
416 978 5433 (Fax)
HOME PAGE: http://www.rotman.utoronto.ca/facbios/viewFac.asp?facultyID=Claire.Tsai

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