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Is Unbiased Financial Advice To Retail Investors Sufficient? Answers from a Large Field Study


Utpal Bhattacharya


Indiana University Bloomington - Department of Finance

Andreas Hackethal


Goethe University Frankfurt - Department of Finance

Simon Kaesler


Goethe University Frankfurt - Department of Finance

Benjamin Loos


Goethe University Frankfurt - Department of Finance

Steffen Meyer


Goethe University Frankfurt - Department of Finance

September 23, 2011


Abstract:     
Working with one of the largest brokerages in Germany, we record what happens when unbiased investment advice is offered to a random set of roughly 8,000 of the brokerage’s several hundred thousand active retail customers. We find that investors who most need the financial advice are least likely to obtain it. The investors who do obtain the advice (about 5%), however, hardly follow the advice, and so do not improve their portfolio efficiency much. Overall, our results imply that the mere availability of unbiased financial advice is a necessary but not sufficient condition for benefiting retail investors.

Number of Pages in PDF File: 70

Keywords: retail investors, brokers, financial advice, efficient portfolios

JEL Classification: D14, G11, G24, G28

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Date posted: May 20, 2011 ; Last revised: September 23, 2011

Suggested Citation

Bhattacharya , Utpal, Hackethal, Andreas, Kaesler, Simon, Loos, Benjamin and Meyer, Steffen, Is Unbiased Financial Advice To Retail Investors Sufficient? Answers from a Large Field Study (September 23, 2011). Available at SSRN: http://ssrn.com/abstract=1669015 or http://dx.doi.org/10.2139/ssrn.1669015

Contact Information

Utpal Bhattacharya (Contact Author)
Indiana University Bloomington - Department of Finance ( email )
1309 E. 10th St.
Bloomington, IN 47405
United States
812-855-3413 (Phone)
812-855-5875 (Fax)
HOME PAGE: http://www.kelley.iu.edu/ubhattac/
Andreas Hackethal
Goethe University Frankfurt - Department of Finance ( email )
House of Finance
Grueneburgplatz 1
Frankfurt am Main, Hessen 60323
Germany
+49 69 79833700 (Phone)
Simon Kaesler
Goethe University Frankfurt - Department of Finance ( email )
Grüneburgplatz 1
Frankfurt am Main, 60323
Germany
Benjamin Loos
Goethe University Frankfurt - Department of Finance ( email )
Grüneburgplatz 1
Frankfurt am Main, 60323
Germany
Steffen Meyer
Goethe University Frankfurt - Department of Finance ( email )
Grüneburgplatz 1
Frankfurt am Main, DE 60323
Germany
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