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National Sentiment and Consumer Choice: The Iraq War and Sales of US Products in Arab CountriesSofronis CleridesUniversity of Cyprus - Department of Economics; Centre for Economic Policy Research (CEPR); University of Bologna - Rimini Center for Economic Analysis (RCEA) Peter J. DavisApplied Economics Ltd.; Competition Commission Antonis MichisCentral Bank of Cyprus September 1, 2012 Abstract: Did the rise in anti-American sentiment caused by the Iraq war affect sales of US goods abroad? We address this question using data on soft drink and fabric detergent sales in nine Arab countries. We find a statistically significant negative impact of the war on sales of US soft drinks in seven countries. The impact dissipates after a few months in two countries but persists in the other five. In the case of detergents we only find a significant negative impact in one country. We conclude that international politics can sometimes affect consumer behavior and impact market outcomes.
Number of Pages in PDF File: 39 Keywords: Consumer Behavior, Consumer Boycotts, Iraq War JEL Classification: D12, D01, L66 working papers seriesDate posted: October 5, 2010 ; Last revised: November 6, 2012Suggested CitationContact Information
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