Abstract

http://ssrn.com/abstract=1694373
 
 

References (14)



 
 

Citations (1)



 


 



Explaining the Demand for Structured Financial Products: Survey and Field Experiment Evidence


Marc Oliver Rieger


University of Trier

Thorsten Hens


University of Zurich - Department of Banking and Finance; Norwegian School of Economics and Business Administration (NHH); Swiss Finance Institute (Zurich Center)

October 19, 2010


Abstract:     
In many countries structured investment products are popular among retail investors. We explain the demand for these products using unique field data where we let subjects freely design their "favorite" structured product. Results suggest that the supply with capital protected products (guarantee certificates) might indeed be demand-driven. This does not seem to be the case for other product categories where marketing and sales practices might play a more important role. In a survey among financial practitioners we find furthermore that a demand for capital protected products can be explained by loss aversion and saving motifs, e.g. for buying a house.

Number of Pages in PDF File: 19

Keywords: Structured financial products, capital protected products, loss aversion

JEL Classification: D84, G11, G21, C9

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Date posted: October 20, 2010  

Suggested Citation

Rieger, Marc Oliver and Hens, Thorsten, Explaining the Demand for Structured Financial Products: Survey and Field Experiment Evidence (October 19, 2010). Available at SSRN: http://ssrn.com/abstract=1694373 or http://dx.doi.org/10.2139/ssrn.1694373

Contact Information

Marc Oliver Rieger (Contact Author)
University of Trier ( email )
15, Universitaetsring
Trier, 54286
Germany
HOME PAGE: http://www.banking-finance.uni-trier.de
Thorsten Hens
University of Zurich - Department of Banking and Finance ( email )
Plattenstrasse 32
Zurich, 8032
Switzerland
+41-44 634 37 06 (Phone)
Norwegian School of Economics and Business Administration (NHH)
Helleveien 30
Bergen, 5045
Norway
Swiss Finance Institute (Zurich Center)
c/o University of Geneve
40, Bd du Pont-d'Arve
1211 Geneva, CH-6900
Switzerland
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References:  14
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