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http://ssrn.com/abstract=1698695
 
 

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Individual Producer Responsibility: A Review of Practical Approaches to Implementing Individual Producer Responsibility for the WEEE Directive


Atalay Atasu


Georgia Institute of Technology

Reid Lifset


Yale University - School of Forestry and Environmental Studies

Jason Linnell


affiliation not provided to SSRN

Jonathan Perry


affiliation not provided to SSRN

Viktor Sundberg


affiliation not provided to SSRN

C. Kieren Mayers


INSEAD Social Innovation Centre

Mark Dempsey


Hewlett-Packard Company

Luk N. Van Wassenhove


INSEAD

Chris Van Rossem


Lund University

Jeremy Gregory


Massachusetts Institute of Technology (MIT)

Anders Sverkman


Lansforsakringar

Martin Therkelsen


Electrolux

Harri Kalimo


Free University of Brussels (VUB) - Institute for European Studies

October 27, 2010

INSEAD Working Paper No. 2010/71/TOM/INSEAD Social Innovation Centre

Abstract:     
This report documents the interim findings of the INSEAD IPR Network in relation to investigating practical solutions enabling implementation of Individual Producer Responsibility (IPR) for the WEEE Directive.

The INSEAD IPR Network is a partnership of producers, academics and technical specialists from across the world working to identify, explore and develop practical solutions to IPR. The network is a project co-ordinated by the International graduate business school, INSEAD. Members and authors of this report are listed in Appendix 1.

Article 8.2 of the European WEEE (Waste from Electrical and Electronic Equipment) Directive establishes individual producer responsibility for the recycling of products put on the market after 13 August 2005. Making each producer responsible for financing the end-of-life costs of their own products is intended to enable end-of-life costs to be fed back to each individual producer. By modifications to the product design, the producer can directly influence the end of life cost.

Without Individual Producer Responsibility these incentives for design improvements are lost.

This report demonstrates that there are already a range of approaches to Extended Producer Responsibility (EPR) for Waste Electrical and Electronic Equipment (WEEE) that have been implemented across the world; many of which attempt to account to a greater or lesser degree for the products and brands of each producer. Oekopol (2007) already noted the development of such approaches, in contrast to the more prevalent collective market-share based implementations (Collective Producer Responsibility – or CPR). In their recent report to the European Commission, Oekopol stated: ‘The alternatives are, in light of on-going efforts of producers, highly feasible.’

Number of Pages in PDF File: 90

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Date posted: October 28, 2010 ; Last revised: May 14, 2011

Suggested Citation

Atasu, Atalay and Lifset, Reid and Linnell, Jason and Perry, Jonathan and Sundberg, Viktor and Mayers, C. Kieren and Dempsey, Mark and Van Wassenhove, Luk N. and van Rossem, Chris and Gregory, Jeremy and Sverkman, Anders and Therkelsen, Martin and Kalimo, Harri, Individual Producer Responsibility: A Review of Practical Approaches to Implementing Individual Producer Responsibility for the WEEE Directive (October 27, 2010). INSEAD Working Paper No. 2010/71/TOM/INSEAD Social Innovation Centre. Available at SSRN: http://ssrn.com/abstract=1698695 or http://dx.doi.org/10.2139/ssrn.1698695

Contact Information

Atalay Atasu
Georgia Institute of Technology ( email )
Atlanta, GA 30332
United States
Reid Lifset
Yale University - School of Forestry and Environmental Studies
New Haven, CT 06511
United States
Jason Linnell
affiliation not provided to SSRN ( email )
Jonathan Perry
affiliation not provided to SSRN ( email )
Viktor Sundberg
affiliation not provided to SSRN ( email )
C. Kieren Mayers
INSEAD Social Innovation Centre ( email )
Boulevard de Constance
77305 Fontainebleau Cedex
France
Mark Dempsey
Hewlett-Packard Company ( email )
United States
Luk N. Van Wassenhove (Contact Author)
INSEAD ( email )
Boulevard de Constance
77 305 Fontainebleau Cedex
France
(33) (0)1 60 72 42 66 (Phone)
(33) (0)1 60 72 40 49 (Fax)
Chris Van Rossem
Lund University ( email )
Box 117
Lund, S221 00
Sweden
Jeremy Gregory
Massachusetts Institute of Technology (MIT) ( email )
77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States
Anders Sverkman
Lansforsakringar ( email )
Martin Therkelsen
Electrolux ( email )
Harri Kalimo
Free University of Brussels (VUB) - Institute for European Studies ( email )
Pleinlaan 15
Brussels, 1050
Belgium
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